The Australian hydraulic revegetation and erosion control industry continues to support imported hydromulch products, which could have long-term consequences for contractors and project managers. The increasing presence of heavily discounted imported wood fibre in the market raises questions about product reliability, supply security and sustainability – all critical factors for delivering successful revegetation outcomes.
At EnviroStraw, we’re committed to supporting Australian contractors with locally manufactured, high-performance hydromulch products that stand up to the unique challenges of our environment. As one of the few remaining manufacturers of hydromulch in Australia, we recognise the importance of ensuring contractors have access to consistent, high-quality and sustainable products that won’t leave them exposed to supply chain uncertainty.
Imported wood fibre hydromulch – why the numbers don’t add up
Some imported wood fibre-based hydromulch products are being sold into the Australian market at prices that simply don’t reflect the true costs of manufacturing and distribution. Current pricing models suggest comparable products are being sold in the country of manufacture for $25 USD per bale – yet those same products are being imported and sold in Australia at similar prices, despite freight costs, import duties and currency fluctuations.
This raises an important question: how is it possible to manufacture, ship and sell these products at such low prices here in Australia?
The impact of these aggressive pricing strategies has already been felt, with some Australian providers being forced to close their doors after many years of business. As global supply chain pressures continue and the Australian dollar remains low, the question isn’t if price increases on imported fibre are coming – it’s when.
What Australian contractors should consider
For those working on erosion control, revegetation and soil rehabilitation projects, choosing the right hydromulch is about more than just price. It’s about performance, reliability and long-term sustainability and supporting local industries, farmers and small towns.
- Will the hydromuch product perform consistently in Australian conditions?
Not all hydromulch products are created equal. Australian-made solutions are designed for local climates and soil types, ensuring consistent performance across projects, whereas imported products are not and can therefore provide inconsistent outcomes. - What happens when supply chains tighten and prices rise?
Many contractors have already experienced the challenges of relying on international supply chains in recent years. With imported wood fibre-based hydromulch, there’s a real risk of supply shortages and price volatility. Exchange rate fluctuations, increased freight costs and changes in trade policies can all impact availability. When prices inevitably rise, will contractors still have access to the products they need at a cost-effective rate? Will these price increases cause you to lose profits and risk your ability to win projects? - How does this impact sustainability and the circular economy?
Sustainability isn’t just a buzzword – it’s a responsibility. Locally manufactured hydromulch products support the Australian circular economy – reducing the carbon footprint associated with transport, ensuring raw materials are sourced responsibly in Australia and supporting Australian farmers, the recycling industry and the greater Australian economy. By choosing Australian-made hydromulch products, contractors support:- Lower emissions through reduced freight miles
- Stronger environmental regulations governing production
- Investment in sustainable local manufacturing
- Lower prices. When sustainability is a requirement in many government and commercial revegetation projects, the choice between imported and Australian-made products should be a key consideration, and the Australian Government encourages this.
- Who will support you when things go wrong?
When contractors buy locally, they aren’t just purchasing a product – they’re investing in local expertise, service and support. If an imported product doesn’t perform as expected, there’s no local manufacturing base, no direct accountability, and no guarantee of ongoing availability.
The importance of Australian-made solutions
EnviroStraw continues to lead the Australian hydraulic revegetation industry, with a commitment to providing:
- A stable, locally manufactured hydromulch supply
- Products designed specifically for Australian conditions
- Sustainable solutions that reduce environmental impact
- Ongoing support, backed by industry expertise.
As one of the few remaining Australian manufacturers, EnviroStraw is committed to ensuring contractors, engineers and project managers have access to the best possible hydromulch solutions, without the risks of supply-chain instability.
At EnviroStraw, we believe in a strong future for Australian-made hydromulch, and we are focused on supporting the industry with high-performance, sustainable solutions that deliver long-term value.